How to write a metadescription

Your website is up and running, your content is polished and appealing, and your keywords are carefully selected to attract the relevant users. So, where are all those clicks?

While there are many factors involved in marketing your site to the right clientele, paying special attention to the metadescription can set your site apart from the others and increase traffic by tailoring the text that is shown to the user.

The metadescription is the text that appears as a description of your site’s content, and can be customized to include those carefully selected keywords and appeal to the users.

Example of Google metadescription

While nearly everything on your site is subject to the analytics of search engine algorithms which determine how, when and where it appears in the list of results, a good metadescription will appeal to the human viewers as well. Essentially, the metadescription is the sales pitch of your page, giving you 150-160 characters to draw in a user. Some people prefer to work with just 145 because it is the only way to be sure that the search engine won’t cut the text.

To attract the attention of the search engine as well as the human users, the keywords that you’ve selected need to appear in this metadescription, where they will appear in bold. However, these words shouldn’t just appear in a list format. You need to craft a description that is readable and inviting and which corresponds to the title tag. Your metadescription, like the page’s title tag, ought to be unique for each page of your site.

So, to craft the perfect metadescription, use the 1-3 keywords you’ve chosen for your site and create a concise sentence which describes or explains the intent of your page. In general, for well-focused webpages, a carefully constructed metadescription will serve to improve the user’s understanding of the page’s content before even clicking the link. This conciseness can thus communicate a high level of usability of your site, further improving the page’s traffic.

Steps to creating the perfect metadescription:

  1. Select your page’s keywords (between 1-3)
  2. Create 1-2 sentences that synthesize the information that your page wants to communicate.
  3. If necessary, shorten your 1-2 sentences to include only the most important information, as search engines tend to cut off after 150-160 characters. You want all of your keywords to appear within those first 150-160 characters if possible.

To give an example of this process, let’s imagine that you own a language learning website, and you want to create a metadescription for an article on a site that aims to help early Spanish learners correct their pronunciation. The webpage is titled, “5 Tips on How to Fix Pronunciation.” Assuming that the page uses the keywords ‘Pronunciation,’ ‘Spanish’ and ‘Language-learning,’ we can thus create a synthesis of the page’s intent in more detail.

For example, “Enhance your language-learning with these 5 pronunciation tips for beginning Spanish learners.” Is a short, but explicit description of the title. Another option, which can easily translate to a desire to keep reading is, “To improve your pronunciation of Spanish words that foreigners most commonly mispronounce, follow these 5 tips.”

To draw attention to your site, writing a metadescription that is concise and includes important keywords is of importance. However, a metadescription which also engages users with its readability and well-crafted synthesis is can be key to increasing your site’s user traffic.

For more information, you can view Moz.com’s advice on metadescriptions and SEO here.

Useful Phrases for Writing a Letter in Spanish

Types of writing styles

The emergence of digital technology has radically changed the way we get in contact by writing. Whether you need to get in touch with a friend, a close family member or a business partner the old fashioned time of writing letters by snail mail has been replaced by more convenient emails, text messages and social media. Although the necessity of letter writing is unchangeable, its form has transitioned almost entirely online. However, the distinction between formal and informal writing still remains as important since it represents the level of our literacy skills.

Informal letters even in the virtual world are more or less the same as those we used to write on paper. Writing to people with whom we are close does not require formality. On the contrary, the more natural they sound the more obvious is the friendly tone. On the other hand, when it comes to formal writing, we often feel uneasiness about the content, the style and the tone of the letter we need to start. Before we begin, we need to know the reason why we are writing. What type of letter do we need to write? Do we know the person we are writing to? Is it about being polite or a bit strict?

Formal letters

The content of formal letters depends on the reason we need to write to someone. We may be looking for information, forward an invitation, ask for a favour or complain on something, the reasons are numerous. Regardless what the reason is, we should keep in mind that the letter must present formality and politeness. All formal letters have a general frame of the content, which means an opening sentence(s), the body of the letter and the closing sentence(s).

The format of formal letters

  • Your address in the top right corner-you may include your phone number. The date goes right below this part.
  • Start with salutation. If you know the person you refer to him/her as “Estimado señor” /”Muy señor mío” if you refer to a male or  “Muy señora mía” if you address a female.
  • The opening lines of the letter should indicate the reason of your writing so that the receiver has a clear idea what it is about. For example:

-Le escribo para + INFINITIVO

-El motivo de mi carta es + INFINITIVO

-Le envío la presente carta para + INFINITIVO

-Me pongo en contacto con usted para + INFINITIVO

  • A positive introduction may be “Me complace informarle de que…” or “Es para mi un placer…”
  • If you write a letter of complaint you can say “Quiero expresar mi malestar por… ” / “Considero inaceptable”. Or you may wish to send a thank-you letter. In that case you express your intention like “Le estoy muy agradecido por + INFINITIVO / HABER + participio”.  “Quiero expresar mi agradecimiento por…”  “Quedo, por todo ello, muy agradecido /-a.….” .

In an inquery letter when you need information you may say: “Le escribo para pedirle…” or “Le agradecería mucho que + IMPERFECTO DE SUBJUNTIVO”.

  • The body of the letter should contain more information on the subject. This is where you expand your writing. Pay attention to your grammar and spelling rules. Your letter should be well presented and sound respectful even you if you need to complain. Keep it short and stick to the point of your writing.
  • End the letter with an expression such as “Sincerely yours” or “Best wishes” or in Spanish “Un cordial saludo” which is also acceptable nowadays. Sign with your full name and surname at the end.
  • Make sure your letter has short and clear paragraphs.

By no means, the digital era has made correspondence much easier in terms of time and efficiency. Nevertheless, the composition is a subject to the efficacy  and literacy of the sender.

Do you need to write to your clients in Spanish? Hire me to proofread them before you send them.

What is Anchor text?

Speaking of internet marketing, everyone who is into the business should be familiar with the meaning of anchor text and its role in the search engine optimization. If it is used in a proper way, anchor text can help you to get a good search engine ranking.

Anchor text is the clink that is clickable in the hyperlink and that leads you to the target page. It means that it directs you to another location or document and this part is always printed in blue. For instance in Google, the word “Google” is an anchor text and it can be created with the HTML code <a href=”http://www.example.com”>Example Anchor Text</a>.

Some types of Anchor texts

Anchors can vary depending on the link profile. It is important to optimize your anchor text as it can help you to create a link profile consisting of various generic anchors.

  1. Generic anchors are usually combination of words like “click for more information here”, “check out” or “read more”. This is how you create a link to your site and it is up to your creativity how you will mix the words.
  2. Branded anchors are texts that use any brand name. Some of the well-known sites like Moz have a huge number of branded anchor texts.
  3. Brand & Keyword anchors-This is a combination of brand name and a keyword of your choice which helps you to build a strong anchor. An example of this type of anchor is “SEO services by Moz”.
  4. LSI anchors is an abbreviation for Latent Semantic Indexing which refers to the different kinds of your keywords or synonyms closely related to your target keyword. For example, if your target is “Bookshop” the LSI keyword may include “Digital library online”, “Book clouds” and so forth.
  5. Exact match-this anchor text can help you a lot in improving your ranking. They are the same as your target keyword phrase. For instance, if the target phrase is “link building” the anchor will be the exact match to it: “link building”. You should be careful with this anchor texts as they can make you get penalized by Google if used inappropriately.

How to optimize anchor text

Make sure you deliver various types of anchor texts. Some marketers believe that branded anchor text should have a greater distribution in comparison to generic anchors, for example. Also, when building backlinks, it’s useful to track anchor texts that have been used. This will show you where you are heading. Avoid using anchors with too many keywords and do not try to over optimize your page.

Pay attention to not to connect with infected or spam sites. There are some useful monitoring tools to use for this purpose like SEMrush, Monitor Backlinks and Ahrefs. Most importantly, look for sites that are not only relevant but authoritative as well. It will make good to your link profile. Websites with high authority and traffic may improve your link profile and increase your optimization.

When working as freelance writer, you will have clients asking you to write about a topic using a specific anchor text for your keyword. What you need to do is to put the link in that keyword within a sentence that makes sense and is coherent with the full text.

If you are looking someone to write your guest post with specific anchor texts in Spanish, do not hesitate in contacting me!

What is aCall-to Action (CTA)

How to do a business plan
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Call-to Action is one of the crucial marketing tools. We have discussed before that everything like anchor text links, buttons and images is what make visitors take an instant action but how does it function actually?

A Call-to action is usually a picture or text line that directs your visitors to literally “take an action”. This can be something like:

  • signing up for an event,
  • downloading an e-book,
  • get a coupon
  • buy something
  • and other possibilities offered on the Internet.

You can put the CTA wherever you like, such as in your blog post, in an email or your website. A simple example of a CTA is a notion like “Download free e-book here”. You can use a single CTA or you can put multiple options, it’s up to you.

There are certain things you should include when adding a CTA

First of all, in other to attract visitors to click where you want them to, you need to create a catchy design.

In this regard, you should think of making it noticeable. The ideal size is thought to be 225px wide and 45px high. The first visual contact helps to attract visitors so make sure the CTA colours are different or in contrast to your website.

Also, sometimes it is not enough to say “click here”, readers need more information on what they are headed to. For example, what is it- a Prezi template, a manual for download or a sign-up for a Newsletter. It is believed that strong verbs create more clicks, though other types of words are also important like “these”, “now” or “free”. Then, keep in mind that CTA need to be short and concise. No one wants to waste time on reading unnecessary information. 90-150 characters seem to be ideal word count.

Another important point to think about when it comes to CTA is the landing page. It may be more efficient if visitors are directed to a specific landing page after clicking it and taking the visitor to any random page on your website. As an example, it is all right if you take a visitor to a “contact here” page if you sell services, but maybe not for an online store. It means it cannot be effective in generating leads and customers like a real landing page where someone can find a specific product.

This brings you to select the right CTA for every page on your site. As a marketer here you should identify the stages in the sales route. This is important because not every offer may be suitable for all the visitors throughout the route.

Ideally, after you have given a deeper thought to the above, you can start creating a CTA of your own. In case you need a more thorough outlook of the creation process and a beneficial optimization of your CTAs, you may like to look for some customizable Call –to-Action templates.

CTAs are powerful assets whose strength can boost conversion. Take an action by yourself-understand the basic points, functions and use and you are ready to create valuable CTAs.

3 Tools for developing Marketing Strategy

3 marketing tools for online marketing
“New Tools” New Tools flickr photo by Mark Turnauckas shared under a Creative Commons (BY) license

The new technological advancement nowadays can make it rather difficult to stand out of the crowd in marketing. You need to constantly think about how to grab the attention of your customers as the market is really competitive. Though, also thanks to technology you may be able to use a great variety of tools to map out your strategic planning.

Woobox is a useful tool for those who are engaged in social media marketing as it helps to customize tabs and see the number of likes and comments received for posts. Also, information can be downloaded into a spreadsheet. Assuming that you have a Facebook page, Woobox can be pretty helpful for promoting from a single location without taking many additional steps. The tool is available in free and paid versions. If you choose the free version you will have no limits on fans and pages. You can add custom tabs for Instagram, Pinterest, YouTube, and Twitter in the menu. There is one disadvantage when using this platform which is having knowledge of HTLM use. If you want to create a page displaying an image for your users to like your page before seeing it, you will have to add the HTLM code by yourself. This may be a bit uncomfortable for some users who have no idea what HTLM is.

If you opt for paying for Woobox, you will have access to a number of promotional items like sweepstakes, polls, rewards, and group deals. The prices vary depending on the number of fans you have.

Nuvi is a marketing platform that helps you manage all your social media tasks such as monitoring, analyzing, reporting and publishing. Nuvi enables you to monitor more than keywords. You can reach the users through group and topic monitors to see commentaries and the impact of each post. Conversations can be easily led and responded. Keywords, hashtags, URLs can be easily detected to find relevant posts across various channels like Facebook, Instagram, Google+ or Twitter. The tool provides you with competitive analysis and less time spent on reports by customizing the reports and coordinating the data and the visuals. Content publishing is done from one platform and the level can be personalized for tailored products.

Pricing is not defined but is set through contacting for a quote instead.

PlanBold is another tool for developing marketing strategy which gives a unique visibility into the marketing planning process. It gives you an accurate picture of the suitability of each marketing idea to the general strategy. PlanBold leads you carefully through the desired plan by collecting data to organizing knowledge. Collected information is stored in different formats in one place and is easily accessible. Moreover, you can build personas regarding your target customers to know their channels, plans decisions and other important details.  Posting ideas and voting can be done by everyone in an organization and the best options pop up in the top and give further marketing tactics. PlanBold can facilitate the entire marketing process.

Types of writing and how to differentiate between them

If you aim towards improving your academic writing skills it is necessary to know the different types of writing.

Why is it important if you already have a good command of the language and you can create a meaningful content?

The way you put your thoughts for someone to read is how you are perceived as a personality and it shows your expertize in a given field. Writing is about having a particular goal to reach your audience. It can be an explanation or description, or simply prevailing an idea on the reader. Depending on the purpose there are various styles of writing.

Expository writing

Expository articles give explanations on an idea, topic or issue. They are widely used for writing textbook/manuals, business and technical descriptions, as well as events, debates, artistic works and many more. This piece of writing is constructed of five paragraphs: introduction, main part consisting of three paragraphs and the conclusion, similar to any standardized essay. Expository writing differentiates several sub-types regarding the purpose of writing. If you write about a specific subject, such as a product or a service you should emphasize the connection and connotation by giving a definition and how it associates with users or customers in the given case. Similarly, giving detailed explanation of an idea or item, there must be a classification in the description starting with the most general content and break it into smaller categories. Sometimes you need to describe similarities or differences between products, then you must carefully lead the thread of comparison to be precise and understood. Explaining procedures and functions also fall in this category of writing.

Persuasive writing

Persuading customers in a well-written form is half a success. Here you should present a strong argument and valid basis to convince people to be on your side. Most important characteristics of this type of writing are:

  • Defining the essential features of the object of persuasion. For example, what are the qualities of your product?
  • Keep the readers interest- Focus on the topic giving a clearly defined view and reasonable opinions without exaggeration. Give reliable evidence when promoting the object of persuasion.
  • Pay attention to verbal expression-Ask yourself you your audience is and use the relevant vocabulary. Remember that your goal is to win the readers. Though, do not write to affectionately, this is not poetry. Give practical outline of whatever you try to sell.
  • Keep the readers interest- Focus on the topic giving a clearly defined view and reasonable opinions without exaggeration. Give reliable evidence when promoting.

This is mostly used for advertisements, reviews, letter of recommendation, complaints and cover letters. Here is an example of persuasive writing. “Following the exhibition of high-tech digital applications for online marketing, the technical department representative reported a 1.5 billion $ boost to the company budget. Although the new applications are rather expensive for the average customers, if used wisely they can provide real benefit to online marketing. Marketers should consider investing in high-tech applications.” This is convincing attitude since it involves a proposition-` Marketers should consider investing in high-tech applications` which means the author is trying to persuade readers to agree with the idea.

The Importance of Domain Age

Speaking of search engine optimization, beside the well-known factors that improve website’s ranking, Domain Age is a less common feature taken into account. Though, the role of this feature may considerably contribute to the overall ranking. Domain Age is the length of time that a website has been registered and active and gives trust to website visitors and to the search engines.

It is said that the longer you have the domain, the better its performance will be in the search engines. As a result, trusted websites have older domains which show they that offer quality content. Having a new domain brings suspicion among users as usually spam websites have a newly registered domain. This is why spammers have started looking for older domains to put their spam on. In other words, it is no longer true that old domains are trusted sites and new ones are less reliable. You can start your business on a fresh domain, your website may be legitimate, yet it may look like a spam to search engines. So, when it comes to checking the age of a domain it is necessary that you check their history too.

How is Domain Age used by Google to measure the ranking through algorithm?

It is believed that the first thing Google takes as important is the date of the domain`s registration. Then all the documents are validated and related to the registration date of the domain. Thus, the website has more chances to reach a higher rank for certain keywords using the Google search engine.

Another important outcome of using domain age by Google is to determine which site is legitimate and which is not. The explanation is that authentic website owners would pay for the domain for a longer period of time, maybe several years. Normally, if you are a quality content writer, for example and would like to establish a confident brand, you would choose to protect your business with a long term registration of your domain.  Contrary to this, illegitimate domain users would not spend their money on registration for longer time. They would rather watch for domain that is expiring and not taken care of. The main point here is that if you value your business and work really hard to get high ranking, you should consider having a legit domain registered in advance.

We can say that despite we may neglect the importance of Domain Age, it does matter. It is natural that  a lot of young domains will struggle in the competitive cyber world but being patient and waiting for the right time may be worthy at the end. There is not much difference between, let`s say a domain that is five months old and the one which is twice as much older. You may have less backlinks also which is normal, but as long as you are active on your domain age ultimately will definitely bring you benefits and find your way on the top of the ranking.

Tips on how to make your home office a more efficient space

tips to work from home - productivity
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Working from home may be at times relaxing, but it can also prove to be stressful, if the environment is not suitable.If you do not have a separate room for your office, there is no problem. There are still things that you can do in order to make it a more efficient working space. Below are a few tips that can help your home work environment put you in the right mood to get work done.

  • Isolate your desk from the rest of the room.

If you do not have a separate room to use as your personal office, then making your own fort walls around your desk will keep you from getting distracted from outside disturbances.It would be like creating your own cubicle.

  • Proximity is key.

For example if you know that you will use a dictionary, or that you need post it notes, you need to keep them close to you. It will save you a lot of time, as you will no longer need to look for them around the house.

  • Listen to white noise.

According to some recent studies, the wavelengths of different sounds reach key areas in your brain, which can lead to higher concentration, greater creativity. You should choose ambiance music which best suits you or put some white noise in the background to make your home office a more efficient space.

  • Organize your desk

Making sure that your desk is organized is very important, because a messy work environment might make it harder for you to concentrate and to find the things that you need. By keeping it organized you will know where everything is and will not get distracted by a paper that you thought you had lost a while ago.

  • Organize your computer

Your desk is not the only thing that should be organized, but also your computer, because in the case of content writers and proofreaders, it is the main tool that is used. You can start by eliminating all the useless icons on the desktop and believe me, everybody has those ´just in case´ shortcuts that they never click. Also, delete useless mail. Hoarding mail is not a good option, however, if you do have important mail, organize it into a different folder.

  • Comfort is key

Nothing is more annoying than a chair with a shorter leg than the other three that starts shaking from one side to the other, trying to find balance. Also, keep in mind that you will be sitting on the chair for a couple of hours. Do invest on your desk chair as your back will be thankful for it.

Your home office is very important as it is where you spend most of your day in. You should take into account these tips in order to make your office a more efficient space. If you are looking for more tips, click here and if you are looking on how to choose a room for your home office, click here.