What is a link profile?

A link profile is the total amount of links that are directed to your website. It plays an important role in keyword rankings and in these terms, both the quality and the quantity of links contribute to high ranking.

When building a link, apart from quality and quantity another feature should be also considered – diversity. There are several factors that influence the link diversity of your site.

Area of influence: meaning the more links you have from various websites, the better trusted and respected you may be.

Traffic blend: links from different sites gives you an opportunity to have new, varied traffic for your site

Greater visibility: having more links from different sites enables you to be more accessible by users.

Genuineness: a number of links from the same source may look intentional and not real.

The first step in building a link profile is to find a reasonable amount of links.  Connect with fellows, sellers, commercial organizations, various directories (blog directories, forum participation and trackbacks) social bookmarking sites and many other high and low rated sites. It is also recommended sending press releases using the link to their website with the company name in the anchor text.

The anchor text can be branded (includes the brand name of the company), semantically relevant (using semantically similar keywords) and diluted text (combination with other words and phrases beside the keywords). Be careful of spam backlinks. Most importantly here, you must not forget to create and offer some really eye-catching content that might be valuable to be linked.

A piece of good advice by specialists is not to rush while building your link profile. Google algorithms are sensitive enough and can detect suspicious links. There is an `unnatural` link penalty for quick link building. This happens if you are pushy when using anchor text for your backlinks. Generally, you may need 35% of your backlinks to be links that use domain name or any branded link text.  For example, a lot of high valued websites have 50-80% branded anchor text. Therefore, you should be patient in building your link profile within time not at once.

Having all this in mind, since achieving high ranking is your priority, it is good to be careful when it comes to linking. Google algorithms are not only sophisticated but changeable also. It is not only enough to have excellent content and a wide range of links. We cannot predict what might happen with the Google linking signals. What may keep your position safe in SEO is the variety of links. It is a kind of protection from unexpected changes regarding rules or re-measuring certain links or patterns. Link diversity is an important issue as you need to avoid looking for or building links from the same site.

All in all, link profile has an incredible importance for SEO. To summarize the points related to link profile we can say that it is the most important factor in website ranking. You should pay attention to the quality backlinks with a standardized and diverse anchor text.

Do you need someone to writer your guest posts for your Spanish site? Contact me.

Why it is important to have someone proofread your posts

Writing in Spanish might be a difficult task for you. However, you want to learn and try your best to write correctly. You are not sure that you did everything right and that your message gets through the way that you want it to, so you think about hiring someone to proofread your posts.

Spanish writing could be a hard task for many, as there are commonly confused words like por and para, which sometimes even natives misuse. In addition, Spaniards have three words to express“to be”. Why do they have to be so specific? Well…it is important to know the difference between estar listo and ser listo, as a simple verb can change the meaning from being ready to being smart. But there is no need to worry. You can write the word that you find to be most suitable, and if you are wrong, a proofreader will correct that error.

An other aspect of the Spanish language that most people have problems with (including natives) is with the letters b and v, which sound the same in the spoken language, but can change the meaning of some words if not used correctly. For example you have the word bello (beautiful) and the word vello (hair). Also, there is a problem with the letter h, which is silent. While, the word hay means to exist, ay is just an interjection. Don´t worry if they are giving you problems at first, because even natives sometimes misuse them. Just to be sure that you are right, you should hire a proofreader, who will ensure that your spelling is on point.

If Spanish spelling wasn´t complicated enough, they had to complicate it even more, by adding accents. The rules might seem simple at first, if the word ends in a consonant (except n or s), then the accent should normally fall on the last syllable. If not, on the first to last syllable. If these rules are not respected, then you should graphically mark the accent. Seems simple, right? Wrong. However, if a weak vowel such as i or u is heard stronger than a hard vowel such as a, e, o, then, the accent should be marked accordingly.

The thing with the accents might seem easy at first, but, there is always a problem. A simple accent can change the meaning of a word. Oh, that little line, it can create so much trouble! For example, you have the word él which means he, and the word el, which is the masculine definite article. In addition, an accent can change the tense of the verb. For example, yo saltó means I jump, meanwhile el saltó, means he jumped.

Learning all these spelling rules might be a difficult task and even the most advanced Spanish speakers make these types of mistakes. This is why, hiring a specialist to proofread your texts is recommended, as he or she would make sure that your writing is error-free. If you are looking for a Spanish proofreader, click this link.

Types of survey questions

Maintaining your online business requires that you understand well the needs of your customers or users visiting your webpage. Developing reliable questionnaires is a great way to identify information that can help you make more knowledgeable decisions. The questions in a survey may come in various formats which can get you an accurate image of your customers and the important issues related to your work.

Types of survey questions

Multiple choice questions:These questions provide given answers, related to the given question. The number of answers may vary depending on your decision. For example, you may want the respondents to select one or more than one answers from a list of options to the question `Which are the most appealing topics for content writing in your opinion?` You should include a category named `other` as users may come up with ideas that you may have not thought about.

Rank Order Questions: Sometimes you would like to know which specific attributes or characteristics are most valued by your users. It can be done through dragging or star rating the chosen items. For example, if you need to know whether podcasts on your website are as useful as the content for your customers you can create a question such as ` please, rate the following`, and providing categories like `podcasts`, `videos` and `posts`.

Open-Ended questions: Look for the qualitative, more comprehensive points of a certain topic or issue. In this case the respondent is free to give a detailed explanation. Open-ended questions are more predictable than most of the other types of questions, though they are time-consuming therefore you should not use them frequently unless you need to clarify ambiguities. Examples of this question format are comments and suggestions provided by users or website visitors.

Miscellaneous Questions: Are designed to collect personal information from users such as name and surname, address, zip code and phone number. Time selection and year range are also displayed for the respondent to choose.  Other questions may refer to certain niche functions as `Calendar box`, `File Upload` and `Image question`.  These types of questions will help maintain an organized compilation of all survey user data.

Matrix Tables: Similarly to the multiple choice questions, they allow respondents to answer among questions listed to the left and answer choices across the top of page. The format is two-dimensional arranged like a table. There are three types of Matrix Questions: Dropdown Matrix that allowing participants to select one answer per row, Checkbox with multiple answers per row and Spreadsheet Matrix which provides textboxes for freeform input.

There are three kinds of matrix questions: Multi-Point Scales / Dropdown Matrix restricts participants to select one answer per row; Checkbox / Multi-Select Matrix allows multiple answers per row; Spreadsheet Matrix provides entering often numerical data for specific questions. These questions work well when evaluating specific financial amounts. Series of questions in Matrix format may vary from `Poor- Excellent, Disagree- Strongly Agree, or even Not Likely- Very Likely`.

Demographic Questions: are used for identifying characteristics such as age, gender, income, race, geographic place of residence, number of children, and so forth. They may help to differentiate between users and non-users. For instance, you may find out that the greatest number of your customers come from Western Europe, are between age-40-55 and have a similar amount of income.

No matter what question format you will use, you need to keep in mind the goal of the survey, your reasons and hopes for accomplishing it, as well as the way you will use the collected data.

 

Love phrases in Spanish

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“Lemur giving hands” flickr photo shared by Tambako the Jaguar under a Creative Commons ( BY-ND ) license

It is Valentine´s Day, so what better way to express your feelings for your loved one than in the language of love: Spanish. Below are some Spanish love phrases from famous Spanish and Latin American authors that will make your crush fall for you or your loved one be even more in love with you.

Pablo Neruda, a poet from Chile and the winner of the 1971 Nobel Prize for Literature gives us a perfect type of phrase: “En un beso, sabrás todo lo que he callado”, which means: in one kiss, you will know all I have not said.

Gustavo Adolfo Bécquer, a post romanticist poet and writer, is considered to be one of the most read Spanish authors after Cervantes. Here is one his quotes that is guaranteed to make your crush fall for you: “El alma que hablar puede con los ojos, también puede besar con la mirada” and its translated version would sound something like: the soul that can speak with its eyes, can also kiss with a look.

Luís de Góngora was a Spanish poet whose poems were mostly written in the Baroque style. Here is one of his most romantic phrases:“A batallas de amor, campos de plumas”, which translates into: In the fight for love, a soft playing field.

If you are looking for something more on the humorous side, then a quote from Enrique Jardiel Poncela might just be the right thing for you. The Spanish novelist and playwright adopted a style based mostly on humor. Here is one of his love quotes: “El amor es como la salsa mayonesa: cuando se corta, hay que tirarlo y empezar otro nuevo”, its translation being: Love is like mayonaisse: when it separates, you’ve got to throw it away and start again.

José Ortega y Gasset a Spanish philosopher and essayist leaves us with this interesting insight about love: “Con la moral corregimos los errores de nuestros instintos y con el amor corregimos los errores de nuestra moral”, which means: With morality we correct the mistakes of our instincts, and with love we correct the mistakes of our morals.

This list could not be complete without a quote from the most renowned author from Spain, Miguel de Cervantes Saavedra, most famous for his worldwide best seller novel: ¨Don Quijote de la Mancha¨. Here is the quote: ¨El amor es invisible y entra y sale por donde quiere, sin que nadie le pida cuenta de sus hechos¨, its translation is: Love is invisible and comes and goes where it wants, without anyone asking about it.

If saying te quiero seems to no longer be enough to express your love, then maybe one of the phrases above will do the trick. There are many styles to choose from (funny, philosophical, romantic) and the options expand beyond these mentioned in this article. Here are some other Spanish phrases that you might find useful for any occasion, not just Valentine´s Day.

Check English Grammar with Grammarly online corrector

Do you need to proofread an English text extremely fast, but nobody is available?

If you want to check your spelling and grammar mistakes for free and in just some seconds, you can do it with with Grammarly the best sentence corrector. You just need to sign up and instal the extension in Firefox, nothing else!

That happened to me, one night. I was in a hurry to finish one article, but even though my spelling tends to be great, I sometimes have some slips of hand and some double letters appear where they should not and a misplaced comma here and there.

It happens to all of us. But how can we correct it? That night, I decided to finally click on the link that claimed to check both my spelling and grammar in no time and that is how my adventure with Grammarly started.

Below I will write about both the advantages and the disadvantages of the program and also suggest some additional features that the program could benefit from. But first, let’s take a look at what Grammarly is and what the site promises to offer.

Grammarly description

Grammarly is a writing application, that scans your text for any mistakes and many complex writing errors. It checks grammar and helps you to correct spelling. The application is said to check your text input while you are writing it. It verifies whether grammar rules are respected (more than 250 rules are checked).

The Grammarly description on their website says that the application looks for grammatical errors, use of articles, spelling mistakes and verb conjugations (mostly irregular). In addition, the application also looks at the context of the sentences.

A final feature of Grammarly is that it suggests synonyms in order for your writing to be easier to read. This is great because sometimes the word you need might not come to you at that moment. That’s one of the reasons it is my favourite sentence corrector.

How does Grammarly checker work?

The first step is creating an account. Then, you can also download the Windows plug-in. This way, using Grammarly will be more efficient. After you have finished writing your paper, you should copy the text and insert it in the blank text box. If you also want to verify your paper for plagiarism, then you can go to the Start Review button which is located at the top of the page and then click on Plagiarism Detection and turn it on. After this, you should click on Start Review. This is where the actual process starts. Don´t worry, because it usually takes less than a minute to complete.

Part two of the process is the report. You will see any parts of text that are incorrect being highlighted. In addition, there will be a card that shows you what type of error it is. Also, you will be able to see an explanation of the error along with a suggestion on how to correct it. After that, you can click next and continue with an other error (if there is one). Then, do the same thing until you have seen all of your errors along with their explanations and suggestions.

Advantages of Grammarly

One of the main advantages of using this program, is that you do not have to hire a proofreader to do this job for you. In addition, it is a faster way of achieving similar, if not better results than those of a proofreader. It is physically impossible for a proofreader to finish correcting your piece of writing in less than a minute, well, if you have more than a few sentences at least.

An other advantage of Grammarly is the fact that besides checking your grammar and spelling, it also provides explanations. This is an important aspect, as you will be aware of what your most common mistakes are and how you can correct them. This way, you will learn from your errors and will most likely make them less often or stop making them at all.

Grammarly also includes the option to check your document for plagiarism. This is a great feature, as you do not have to use more than one program to check your work for grammar accuracy and plagiarism.

There is also a free version of the program which enables you to see the critical mistakes that you have made. This version is enough to correct spelling and use it as sentence corrector. However, if you want to see a more thorough analysis of your errors, you will need to get the Premium version (which of course you have to pay for)

Disadvantages of Grammarly

Some people might find the cost of this program a bit on the pricier side, as paying $29.99 for a monthly subscription might not be a suitable option for them. In addition, it might not seem as the best option if you only need it for one use, and the length of the document is not that long.

An other down side of the program is the fact that you are unable to use it for languages other than English. If for example your text is in Spanish, then you are out of luck and will have to rely on a human proofreader.

Even though, Grammarly is as close as possible to a proofreader as it can get, it can never truly replace one. A human will always get the context of the text and also the figurative meanings of the words and the expressions. In addition, using Grammarly does not provide an excuse for you to not learn grammar, because the program will correct it anyway. It is better to try to improve your work rather than relying solely on the program.

Suggestions

The program is not perfect and there are some areas where it can improve. One of them regards the technical part. It is for now only available for Windows, so people using Mac operating system are currently unable to download it for their devices. Further development of this technology in order to make it available for other operating system is an aspect that should be taken into consideration.

One area that the program has some issues with is the possibility to use it for other languages as well. A suggestion would be expanding the supported languages to include some of the most common such as: Spanish, French, German.

In conclusion, Grammarly is a great product if you want a quick solution to proofreading. It does however not have the accuracy of a human proofreader, but it does decent work. It might seem pricier, but the cost could be worth it if you frequently need to use a proofreader. It is only up to you to decide whether the benefits of the Premium version of the program outweigh its cost and give the program a try to form your own opinion about it. The process is simple, as you can download the program in less than 2 minutes or install the Firefox extension after you register on the website.

7 tips to help your clients with a FAQ

Tips to write a FAQ
“Question?” Question? flickr photo by spi516 shared under a Creative Commons (BY-SA) license

A FAQ page is another tool which may boost your online business, develop your skills and mostly importantly provide your readers that you care about their uncertainties.

It is a place where your customers find answers to their questions or where readers search for frequently asked questions. Before you start creating the page you need to think about how you will approach this not so simple task. You need to create an effective FAQ with a neatly organized structure.

Tips for a powerful FAQ page

  1. Try to put yourself in the shoes of your clients.

What kind of questions would you ask? Look for valuable information on your website or linked pages where visitors give a feedback. Structuring the questions and answers so that they will be reached by multiple people is more useful than addressing one person.

2. Update your questions and answers.

Old issues may have been solved and it is useless repeating them for a loner period. You may also have upgraded a new feature which is easier to use so going on with last year`s   issue is not really beneficial.

3. Be precise in formulating questions and providing concise answers.

In particular, provide accurate replies not vague answers. Don`t let the information take customers around in circles. Many have complained that FAQ are providing them with phone numbers for further assistance which actually do not exist.

The questions need to be addressed in regard to a specific topic. For example, the question ‘How about portfolios’ is rather unclear but if you rewrite it to be more specific like ‘How to build an effective portfolio’ then the language is clear and consistent and customers will keep looking for an answer and not leave the page.

4. Organisational structure

This is also important as it helps customers to easily search information, especially if you deal with a lot of FAQs. You can sort them by audience type. For example, make them simple and comprehensive if you create a FAQ page for beginners.

Alternatively, you can have a ‘questions for advanced users’ which may include more complex questions and explanations. Alphabetical order also helps for easier access to the desired goal as well as giving headings to the question types. It will fasten the searching even more and bring more satisfaction to your users.

5 It has to be updated, it has to seem updated

Presenting information in a way which ensures customers that the information is current and accurate, you are on the right way to keep customers and prioritizing queries.

6. Be creative and different from other FAQ pages.

Give your page a new name depending on what the questions are about. For instance, if your questions are about how to write a proposal, call your page `Getting started`.

7. Lastly, make your FAQ page easy to print out.

Printed versions are handy when there is a need for system reboot since customers will be able to go back using the URL when they are online again.

So why dont you have one?

While I have experience writing FAQs for my clients, the lack of this section in my website is obvious. Yes I need to create one, no excuses.

4 Content Curation Tools

What is Content Curation?

The process of finding out, collecting and presenting digital material related to a specific topic or subject is called Content Curation.

It is becoming an important strategy in the cyber world for people engaged in content marketing. We should make a distinction between content marketing and content curation in terms of collecting and delivering information from various sources in an organized manner. It means, a content curator does not necessarily create a new content but rather discover relevant contents within a specific area and forward them to their readers as a set of combinations. The types of content can be different such as, articles images or any other content that can be shared on the Internet. For example, Facebook feeds or Twitter streams are basic samples of curated and shared contents.

Useful Content Curation Tools for Content Writers

Scoop.it:This tool enables users to search for articles relevant to their audience by using the keyboard. Blog posts, articles and other content may be easily found on the Internet. Once the content is found, it is possible to be made changes by adding personal notes or comments as well as share it for a particular purpose. Soop.it is available as a browser and iOS and Android applications.

Scoop.it finds articles pertinent to your audience based on your keyword search. It recommends articles, blog posts, and other content from across the Internet.

SmartBrief: makes it possible articles to be created based on summarizing. It can be used for Marketing, Technology and many more categories. Summaries can be produced with a link to the original source. Moreover, each category may come as an email newsletter containing curated summaries on daily bases. The tool is also available on iOS and Android. SmartBrief can cover a lot of areas reaching professionals in specific industries with target news and information.

Medium:  is particularly suitable for creating stories and content using a website as a main interface. Considering this benefit, the tool is especially useful for content developers.   The website has its own bookmark tool that can be installed. All that users need to do is click on it when they find an interesting webpage and they will be led to the Medium writing interface. Once they are there, users can easily write on it. Also, there is a linking possibility to the source page.

Flip Board: This content curation tool is suitable for collecting a large number of streams in a short time. Moreover, it enables consumers to create contents in a form of a magazine. For this purpose, articles of interest are flipped from the web and placed in a magazine format so that the reader has the real feeling of flipping the pages. Before the content is crated on Flipboard, it is important to choose articles relevant to the business and aimed towards the potential audience. It can be read on any browser or mobile phone.

There are many more other content curation tools considering the fact that marketers are constantly creating contents. Content curation therefore, is developing even more and comes as a perfect solution to meet the readers` needs in the most convenient way.