Tips for Web Content Writing

how to write more in less time
creative commons licensed ( BY-ND ) flickr photo shared by Vince Kusters

When you write on the internet it is very important to understand what people’s needs are and what they expect from you. Also, you want to keep your readers interested and get them to come back and visit your web constantly. In order to make it easier for you to create content for the web, here are some tips.

  1. Know who you’re writing for

It is important to know who your target audience is, as it is the one who reads our posts. Before starting to write, you should first ask yourself the following questions: Who is going to read this? What is my audience looking to find? What is the level of expertise of my readers?

  1. Post constantly

Sites in general, if they do not have recent content, lose most of their readers. Usually, people are in search of constantly updated web pages to follow and come back to every time they need to. Also, is quite important to remove outdated content or something that is no longer relevant.

Here you can see some ideas to create a web content plan.

  1. Add pictures

Pictures are great to help readers have a better understanding of your story. They are also a small distraction from the block of text in front of them. And it is better to give them a break on your own page, rather then them drifting away to a whole new website. Stock photos are an excellent option, but it is better to add a personal touch by posting your own pictures.

Here you can see how to get images for free.

  1. Simple is better

Readers usually prefer simple words, rather than long, complicated terms that are hard to understand. By using common words, you make sure that your content can be easily understood by all types of readers, from the experts to the average Joes.

  1. Make your text more readable

Bullet points, lists and graphs can make your text more readable. They also seem more catchy to the eye of the audience and might even become viral content. You must always keep in mind that even though the same amount of words can be written as a block of text, it has been proved that people are more likely to read lists.

  1. Use your expertise

Readers usually seek expertise when they are looking at a web page. They prefer to read something by someone with knowledge in the field. When addressing your audience, do not forget to make them trust you. For example, in order to show your expertise in a certain field, you can give detailed insights that might not be found elsewhere and also, never forget to be confident and give arguments.

I hope that these tips are useful and that they provide you the right knowledge to give you a head start if you are just beginning your career as a freelance web content writer. If this is not the case, then they should help you improve your web content, in the end resulting in a bigger audience eager to come back to your site again and again.

 

What Is Domain Authority

Domain Authority is a page rank tool developed by SEOMoz that helps you improve your traffic and higher the ranking of your website or domain. More precisely, it is a numeric instrument measuring up to 100 points that presents your position on search engines.  When it shows a higher number, it means that your website is strong enough. Also, Domain Authority as a website metric is used for comparison of sites and tracking your status.

It is important for your business to consider Domain Authority as it may help you move upward and get more competent in the cyber world. There are many factors on which DA is based. They are mainly link profile factors, like the number of backward links aiming towards your website and the level of trustfulness of these sites. It is not easy to obtain the maximum score of 100. This score is never fixed but changes and it is really difficult to reach the highest score if we know that websites like Google and Facebook have the top score.

How is Domain Authority calculated?

The metric is calculated by combining all your other link metrics: linking root domains, number of total links, Moz Rank, Moz Trust and others into a single score. It means, you use each of the other metrics to calculate these metrics for every page and domain. To put it more simply, you take all the items you need for link building, mix them and break them down into a new metric. This is how you get the Domain Authority score at the end. After that, the scores are dropped into a logarithmic scale from one to one hundred. Domain Authority can be found in Moz Analytics, Open Site explore, Moz Bar and in many third party apps that use APIs.

Useful terms related to Domain Authority

Linking Root Domains – number of unique domains that link to your domain or page. Multiple backlinks from a single domain are classified and scored as a one linking root domain. When filtering incoming links based on root domains, it is possible to have a precise overview of your backlink profile.

Domain age / Website Age– calculates domain registration age. The importance of the feature is that the older the domain, the better established the website is. Usually, spamming sites are thought to be newly developed sites.

Domain Authority cannot be directed in a straight way. As it consists of a combination of many other metrics, such as Moz Rank, Moz Trust, link profile an others all of them influencing the final score. Knowing that the metric is used to calculate site ranking in Google.com, and Google themselves use a range of factors, this is  why a lot of factors are taken into account for figuring out the score among different websites.

Overall, you need to improve you SEO generally. For the beginning you can start with your link profile since it is the one that influences most link metrics.

As freelance writer one of the main tasks I have is to write content to be published in third-party websites. This a strategy many business follow to improve their Domain Authority.

4 Tips to boost your creativity

4 tips to boost your creativity
“Squid Toque WIP” flickr photo shared by noricum under a Creative Commons ( BY-SA ) license

As a freelance writer you might at some point get stuck. The following scenery may sound familiar to most of you reading this blog post. You have a deadline soon and you have no idea where to start and for some reason you keep postponing it, hoping it will go away. Well, it doesn’t. You have tried everything you know to try to get to work, yet you don’t manage to write a single word. Here are some tips on how to increase your creativity that might work:

  1. Remove expectations

By removing the pressure of expectations, you will be more relaxed and thus, more creative.If you worry, your worries will have a negative impact on your work. Without the stress of having a certain outcome your chances of creating something interesting will increase as you will dedicate yourself to writing without the fear of how it might turn out.

  1. Do puzzles

Leaving your work aside and trying to figure out some puzzles or brain teasers might be the thing that you need in order to boost up your creativity. It has been demonstrated that puzzles are a good stimulant for your brain as they make you view the problem from various perspectives. You can later use the techniques for solving puzzles by adapting them o your own problems.

  1. A change of scenery

If your home office no longer inspires you to write, then try going to another room. You might find it surprising, but even the kitchen might do the trick. A change of scenery leads to a change of mind, which further leads to a boost in creativity. You can even try to go to a park, cafe, or basically any place that works for you. Also, if you do not feel like moving your work space in order to get inspiration, you can try daydreaming about it. It might be the thing you need to start working.

  1. Blue or green for inspiration

Looking at something that is either blue or green will have the effect of increasing your performance on cognitive tasks. The reason behind this is, according to researchers that when we think of the color blue, we think about the ocean, the sky, which are associated with openness. As for the color green, it is usually associated with nature and growth. You could put a plant on your desk and maybe something blue like a painting on the wall or even a picture on your desktop of a forest and a lake.

Getting a writer’s block happens to all of us. One day you write 100 pages non stop because you feel creative and the next day you only manage to write down a sentence.This article has showed you how to increase your creativity. However, if you are interested in learning about 3 Things you can do to get inspiration or How to avoid the freelancers’ writer’s block or about Overcoming writer’s block, check out my other blog posts.

Content Curation Tool: Inoreader

Inoreader is a content reader that appeared after Google had announced closing Google Reader which was one of the most popular services. Although it is very similar to Feedly, Inoreader came as a fresh replacement, a competent alternative for getting updates from RDD feeds with an appealing interface providing easy and fast access to any content.

Inoreader requires a minimal interface. Start with creating an account or connecting it via your Facebook account. The first time you sign up you will get informed that subscriptions will continue to be added. As an RSS reader, it leads users to subscribe to feeds, import feeds from different RSS readers through an amazing display of features.

At the very beginning, you can add your feeds manually, though you can also import subscriptions in OPML format, either compressed or plain XML. Through these files, Inoreader provides you with available packages of subscriptions that will make your reading list. They will be synchronized and you get alerts of any changes made to the original source. Building a reading list is not difficult as you may find new feeds by typing in a keyboard or a URL into the search box. Moreover, similar feeds may be found by clicking on `Similar Feeds` to get more similar information from related sites.

Organizing your collections is essential for taking the most out of Inoreader. It is important to put all your subscriptions into different folders. The central part is what you see in Inoreader but and if you want to switch to something else, you need to move the tree pane.

For time efficiency and more productivity, you can learn the keyboard shortcuts. When your feeds are organized you can add gadgets that help you see more information in a shorter time. For example, the `Unread Counter` shows you feeds that you may gather for writing your next article. You also have the option of list view or expanded version of article titles.  You may add tags, votes, mark as `read`, add to your own channel, comment, email to a friend or add to any of your social networks. One more convenient option in Feedly is that it helps you read at night which is provided through the `Dark Theme` button. In the `Preferences` there are much more things to make you handle Inoreader easily. Collapsing read articles or filtering uninteresting feeds is possible to fit your time management.

All in all, Inoreader is a powerful content curation tool and very handy for discovering ideas, collecting and presenting content relevant to a particular topic. It can be used as powerful tool to use content to engage target audience on social media. Creating content requires updating ideas and opening new perspectives, therefore whenever you come up with a new topic and would like to share it later, Inoreader may help you gathering useful sources. Considering all the above, Inoreader is an intelligent instrument which through tagging and categorizing contents, free search and discovery options, gives you access to a well- established, reliable and unlimited library.

 

Content Curation Tools: Google Alerts

As freelance writer in Spanish, I had to do content curation texts very often. When it comes to that matter, Google Alerts is a must. Though it is well-known, it is surprising how many people miss to use it. So let’s see how it works.Tools for content curation: Google alerts

Using Google alerts is a way of keeping tracks of your business sector news.

You do not need to create a separate Google account in order to use alerts, only a log in to your existing Google account and then you can easily access it.

How does Google Alerts operate?

It does not operate only through Gmail email address. Although it is offered by Google search engine you can use it with any email address you have.

By using it, you receive emails /notices  when the system finds new results based on keywords you have set up to follow. They can be websites, newspaper articles, blogs or a research papers, videos or whatever you decide to monitor. Though, the number is fixed for each session (up to ten) then after your alerts have been confirmed you can create more of them, which means that you can create up to 1000 alerts per email. So, you can receive alerts according to your preferences, it’s up to you.

Following are the steps to set up Google Alerts.

  1. Go to the page.
  2. If you do not have, fill in the Google alert form in the following order:
  • Enter search query: This is what you want to be tracked by Google Alert. Separate the searches, by commas. You can always make changes in this part by adding new or deleting unnecessary searches.
  • Result type: Choose what sources you need Google Alert to find for you. There are various types of results such as news, blogs, videos, discussions, books, news or everything (you can search all of them).
  • How often: Decide how often you want to get notified. You can choose ‘once a day/ a week’ or ‘as it happens’. The latter means you are notified as soon as there is any information.
  • How many results: You can choose between ‘only the best results’ or ‘everything’ depending what you need.
  • Deliver to: Enter the email address you want to get Google alerts from. It can be any email service. By clicking `create alert` you are done.

If you already have a Google account you can go to Google alerts from your account home page. This also enables you to edit the alerts you have created. Go to any Google page and you can see on the right top corner the `sign in` button, click it and log in to Google. This will take you back to the Google page where you logged in from. In the search tab type `Google alerts` and you will be directly taken to Google alerts home page. The rest of the process is the same as explained for no Google account. The only difference is that you will see the email section with your Google account.

Google alert is useful for monitoring your online business. You can set up multiple alerts including your domain name, your brand and your name so that you can see who is talking about your products/service and what the comments are.

How to make plurals in Spanish

For English speakers, Spanish plurals aren’t too bad. Like in English, you generally just add an “s” to the end. Unfortunately, nothing is ever quite that simple. As always, there are a few differences. But don’t worry – this post will walk you through the whole process.

  1. Forming Basic Plural Nouns

Let’s get a few things clear first. A noun, as you may know, is the person, place, or thing being talked about. A plural noun is when there is more than one person, place, or thing. In English, when we want to show that we’re talking about more than one noun we add an “s” to the end of it:

  • I have a dog. 
  • I have three dogs.

For Spanish nouns that end in vowels, it’s exactly the same:

  • Tengo un perro.
  • Tengo tres perros.

And it doesn’t matter if the noun is feminine or masculine:

  • Juan tiene una manzana.
  • Juan tiene cuatro manzanas.

However, for nouns that don’t end in vowels, it’s a little different.

  1. Nouns That End with Consonants

For nouns that end with consonants, like televisión or avión, we need something a little different. Try saying “televisions” with a Spanish accent. Pretty hard, right? It just sounds like English. That’s because in Spanish nouns that end with consonants need an “es” at the end.

  • Tengo una televisión.
  • Tengo unas televisiones.

Don’t forget that the accent in television gets taken off when it becomes plural!

  1. Exceptions

There are no rules without exceptions, especially in grammar. Luckily, there’s only one exception to plural nouns in Spanish: nouns that end with “z,” like la voz or el lápiz. In the plural they’re spelled with a “c”:

  • la voz
  • las voces

 

  • el lápiz
  • los lápices

Luckily, lapis keeps its accent, so that’s one less thing to worry about. Bu the next question is: what about that el and la?

  1. Pluralising Articles and Adjectives

This is where things get a little trickier. Unlike English nouns, in Spanish not only does the noun become plural, but so do its article and its adjective, if it has them. If you’re not sure what an article is, see my post on articles. In Spanish, the definite articles are el for masculine nouns and la feminine nouns. In the plural they look like this:

  • Mira al perro.  (al comes from a + el)
  • Mira los perros.

 

  • Mira la televisión.
  • Mira las televisiones.

Indefinite articles in Spanish are uno for the masculine and una for the feminine.

  • Quiero un libro
  • Quiero unos libros.

 

  • Quiero una manzana.
  • Quiero unas manzanas.

Often, however, words come with descriptions: a strong drink or a green apple. In Spanish, these need to be pluralised to match the noun they describe:

  • Quiero un libro bueno.
  • Quiero unos libros buenos.

 

  • Quiero una manzana verde.
  • Quiero unas manzanas verdes.

This can get tricky when you have an adjective that needs to be changed for gender and number like rojo, or “red.”

  • Busco un coche rojo.
  • Busco unos coches rojos.

 

  • Quiero la manzana roja.
  • Quiero las manzanas rojas.

That said, Spanish plurals really aren’t too scary. Remembering to match the adjective to the noun might take a while but, with a bit of practice, it will soon come naturally!

Ready for a Spanish practice?

4 Tools to Avoid And Check Plagiarism

Where to find free images legally
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Content creating is a skill that requires creativity and authenticity, no matter what type of writing you are presenting to your audience.

It is a hard work, though modern technology, unfortunately allows easy ways to copy others’ work in different ways. However, firstly you need to know what is considered as plagiarism. Whenever you use other author’s words and ideas you need to know that you should either give credit to the source or use quotation marks for the given excerpt. This also refers to images, videos and pieces of music. Plagiarism luckily can be detected through different tools aimed towards this purpose.

Tools to Avoid And Check Plagiarism

Copyscape is an online tool to discover if your work can be found without permission elsewhere on the internet. It can be found as a free or premium version. The procedure of checking is very simple. Copy-paste the URL of the page you want to check to see if the content has been misused. You will get feedback of your search –sites with similar content with exact or partial matches, as well as paraphrased content. Copyscape enables you to put warnings to your blog or website to protect your work. Also, you can take steps to remove any unauthorized content.

Plagium plagiarism checker makes it possible to check large blocks of content. It is a multilingual tracker available in English, German, Spanish French, Italian and Portuguese. It is not necessary to register to use the tool but if you do register for Plagium, you can have notifications whether your content has been used anywhere. It operates in a similar way to Copyscape by pasting the text inside the provided place or submitting the URL. After tracking you will get a list of websites with similar content.

Plagiarism checker is another tool for checking duplicate content on the Internet. Usually common phrases are given in red which is not considered as plagiarism, though whole sentences may be identified as copied by providing the original source of the text. If the text appears in green it shows that there is no plagiarism, while white warns you to reconsider publishing the text as it has already been published on the Internet. Through checking, you will be able to see links and after the checking you can also figure out how genuine your content is. Additionally, you can also upload a file you want to have checked. Every word and sentence are carefully checked to find out any illegal use. Plagiarism checker is completely free.

PlagScan  is a detection tool suitable for educational institutions and businesses. You need to register for using the software either as an individual user or through an organization. It has strict and secure data protection regulations. You can set your requirements according to your needs. PlagScan allows uploading not only documents but entire zip files. Based on its strict privacy policy guaranteeing users to control their data, PlagScan is thought to be the top ranked detection tool. Read more following the link.

If you need 100% original content in Spanish, do not hesitate to contact me.

Writing blog posts throughout the year for Spanish audience

What to write about through the year
“new year night fireworks” new year night fireworks flickr photo by Zay_Kureshi shared under a Creative Commons ( BY ) license

A new year is starting. As a blogger or a freelance writer, it is important to set your guidelines for the following year. Making a plan of the posts that you want to provide each month is important so that you constantly have a topic to write about monthly (at least).

A content plan with fixed dates to post on is essential because you want your readers to continue to visit your blog on a daily,weekly, monthly basis (depending on how often you post). For example, if you want to post every month, set a day, like the 15th or any other day that works for you and keep posting on that date every month. This will make it easier to have your readers visit your blog as they will know that on the 15th of each month, there will be a new post for them to read.

Another aspect that you need to take into account when planning your posts for the following year is that each month has its specifics and its holidays. It is important to take them into consideration when deciding what to write about, because it is a bit strange to write about Christmas in June or about Easter in Autumn. People want to read about events and topics closer to what is currently happening in their lives. In order to help you build your list of subjects for each month of the year, a list will be provided below. In addition, if you are a Spanish freelancer, some extra topics will be added, as the target subjects might be interested in particular topics specific to their cultures, rather than general ones. So no more babbling, and let’s get to the point. Here is the list:

January

Since January is the first month of the year, it is usually the best time of the year to write about New Year’s Resolutions or about the year that has passed.

Topics for the general public: Have you ever made a New Year’s Resolution that you kept?; What are your goals for the New Year?; A look back at the year that has passed.

Most Spanish speaking people do not give Christmas presents on the 25th of December, instead they give them on the 6th of January, when the “Reyes Magos” come with gifts.

Topics for the Spanish readers: Gift ideas for the 6th of January; Different traditions for the 6th of January that are celebrated in various countries.

February

February is usually seen as the month of love and a lot of accent is put on Valentine’s Day.

Topics for the general public: Valentine’s Day traditions; Valentine’s Day gift ideas; Valentine’s Day origins; What to do on Valentine’s Day.

Valentine’s Day is not the only holiday celebrated in February, in Latin America other holidays are important such as: Tapati in Easter Island or the carnivals throughout the region.

Topics for the Spanish readers: Tapati celebrations; Carnival traditions; Top carnivals around the world.

March

March marks the beginning of Spring and also has an important holiday: Mother’s Day.

Topics for the general public: Gift ideas for your mother; How to celebrate Mother’s Day; St. Patrick’s Day traditions.

Topics for the Spanish readers: Mexican carnival (5th of March).

April

April is the month for pranks, jokes and other ‘funny business ’.

Topics for the general public: April Fools Day prank ideas; Top 10 pranks of all time; Funniest jokes ever; Funny stories.

Spanish speaking countries usually celebrate Easter in April so most topics should include something about it. However, in Spain Fools Day is celebrated on December.

Topics for the Spanish readers: Easter Processions; Easter traditions; Easter decorations.

May

May is usually associated with Labor Day, so the post should include something related to it.

Topics for the general public: Labor Day origins; Labor Day party ideas; Labor Day outfits.

Many holidays are celebrated in Latin America in this month, and even though Cinco de Mayo is probably the most popular, it is important to also remind people of all the other ones.

Topics for the Spanish readers: Cinco de Mayo traditions; Paraguay’s Independence Day.

June

As mothers were celebrated in March and posts about Mother’s Day were allocated to the holiday, fathers are not to be neglected as Father’s Day is celebrated in June.

Topics for the general public: Gift ideas for your Father; What to do on Father’s Day.

In Latin America, people in Puerto Rico celebrate their patron saint St. John the Baptist, meanwhile in Spain Saint Peter and St.Paul are celebrated.

Topics for the Spanish readers: San Juan traditions; Saint Peter and St. Paul traditions/superstitions/celebrations.

July

July is usually the month usually associated with the US Independence Day, so it is preferable to mention it in one of your posts.

Topics for the general public: 4th of July party ideas; 4th of July fireworks; 4th of July outfit ideas; 4th of July decorations.

For Spanish readers, there are many countries from Latin America that celebrate their independence, and it would be interesting to mention them or approach those topics. In addition, in Spain the famous bull races in Pamplona take place during this month (San Fermin).

Topics for the Spanish readers: Venezuala’s Independence Day; Colombia’s Independence Day; Peru’s Independence Day; Argentina’s Independence Day; San Fermin traditions.

August

Since people usually go on vacation in August, this is the perfect month to write about traveling and trips.

Topics for the general public: Vacation ideas/tips/stories/experiences; Best trips to take.

In Latin America, some countries celebrate their Independence Day.

Topics for the Spanish readers: Bolivia’s Independence Day; Ecuador’s Independence Day; Uruguay’s Independence Day.

September

September marks the beginning of Autumn and the end of Summer. It is usually the best month to write about back to school tips and about Fall related topics.

Topics for the general public: Back to school tips/outfits; Fall decorations/recipes.

Some countries in Central and Latin America celebrate their Independence Day.

Topics for the Spanish readers: El Salvador ‘s Independence Day; Costa Rica’s Independence Day; Honduras Independence Day; Chile’s Independence Day; Mexico’s Independence Day.

October

October is usually the spooky month, the month of Halloween.

Topics for the general public: Halloween costume ideas; Halloween Decorations; Halloween party ideas.

Spain celebrates its national holiday on October the 12th, while other Spanish-speaking countries celebrate El día de la Hispanidad.

Topics for the Spanish readers: Spanish National Day/ El día de la Hispanidad traditions;

November

November id a month full of topics to write about, ranging from Thanksgiving to Black Friday to Single’s Day (celebrated in Asia).

Topics for the general public: Thanksgiving traditions/origins/food/arrangements; Black Friday deals; Single’s Day ;

If Halloween is important to the general public, usually for Americans, the same importance is given by the Mexicans to Día de los Muertos.

Topics for the Spanish readers: Día de los Muertos traditions/origins.

December

December is the month of the winter holidays, Santa Claus comes and brings gifts and also it is about the biggest party of the year: New Year’s.

Topics for the general public: Christmas gifts/traditions/origins/ideas/food; New Year’s traditions/superstitions/party/outfits.

April Fools Day is for Americans as 28th December is for Spanish speaking people. If you´ve guessed Día de los Santos Inocentes, then you are right.

Topics for the Spanish readers: Día de los Santos Inocentes pranks/jokes.

Now that you have your content planner ready, all you have to do is start writing. So what are you waiting for? Get your pen, paper or keyboard and give it a go.