What is Conversion Rate Optimization about?

Conversion Rate Optimization is incentivizing the visitors to a web site to do what website owners expect from them. There is a wide range of choices that people can do on a web page like clicking the “want to receive a newsletter” button, downloading a useful app or ordering anything that online interaction can offer nowadays. Though, from a professional point of view, these activities help web page owners to carry out a reliable measurement and take steps to optimize what they are looking for.

In other words, Conversion Rate Optimization means building methodical and precise techniques for a website improvement and functioning. It is internet marketing system that allows raising the percentage of people interested who might be converted into customers and is most commonly referred to as CRO. This process creates an experience for visitors and happens all over the website. It can be on a homepage, a pricing page a blog or any section reached by a hyper link and they all can be optimized. For example, increasing visits-to- leads to a higher rate or leads-to- customer to a higher percentage. CRO is defined by insights, that is, by rational analysis and provided feedback as well as by the distinct aims and goals while doing one`s best to reach them.

Conversion Rate Optimization should not be confused with arbitrary speculation about visitors’ activities. Nor should it be led by the beliefs of the people who earn most. Also, the objective of CRO is not to attract a huge number of users regardless their quality engagement. It is not enough to do SEO (Search Engine Optimization). It is not about more traffic but the right kind of traffic, one that will turn into leads and sales or conversion that will ensure improving results.

When talking about CRO, there are a few notions that should be considered so that one may get accustomed to the concept.

  • CTA-Call to action is what instructs the audience to respond. It is usually marked as “Call now”, “Visit”` or “find out more” on the website. Depending on variety of reasons, these requests may be simple or more demanding like “choose size” or “watch this video”. Read more about what is call to action here.
  • Conversion funnel-It refers to progress of the consumer while searching advertisements on the Internet. This phase helps to define the decrease in numbers occurring at each stage of the process. Read more about conversion funnel here.
  • A/B testing is a method to calculate best strategies for promotions and marketing in business. It includes comparing two variants called “control” and “variation” for the purpose of determining which is the more effective way to encourage customers to make a purchase. Read more about multivariate testing here.
  • MVT-Multivariate Testing is a strategy for testing a hypothesis. This technique implies modification of variables to identify the combination has the best performance of all. For example, a headline and an image can be tested in multiple combinations.
  • Analytics supports with data related to CRO. It offers not only tracking conversion but all the date that lead to it. Its convenience is in the possibility to track data that does not lead to conversion and enables finding what steps need to be changed.

All these steps need to be taken into consideration for optimizing a website to its fullest. The best way is to get started after having identified the objectives and the budget regarding time and money. Once you have that, you may find some of this conversion rate optimization tools useful.

6 Tips to Find New Article Ideas

  1. Shortlist of useful strategies
Tips for Getting Writing Ideas
“CAT Flyflap 10” flickr photo shared by nahangeul under a Creative Commons ( BY-SA ) license

How to come up with new ideas has been a struggle for many content writers. Deciding about the appropriate title may take time after having written on a range of topics. In particular, if you have a clearly defined audience and would like to maintain your profitable business with a marketing strategic approach, creating good  texts for your content marketing needs, might be a real pain. In order to keep your target customer group, you should keep a good balance in providing in time different types and levels of content. Although no one can give a perfect set of topics, there are still some effective ways that can be used to put on a website.

2) Let your passion lead you in generating ideas.

Ask yourself what the scope of your interest is and what you are good at. This does not mean you should write about it at first glance, but rather try to derive some valuable hints for topic titles. For example, you may be keen on social sciences, particularly on the effect of globalization to consumerism. You can direct that enthusiasm in something like schemes of distributing relevant services to attract target customer groups.

3) Monitor how the industrious world changes.

The world has been exposed to constant challenges with the technological advance. Look for the most profound changes and problems and seek for solutions. Do not only identify them, people need the obstacles to be resolved in the most acceptable way. It may be your personal experience as people love listening to other`s stories. You may have had difficulties with getting a job in the past. You can tell that story and provide some useful advice on how to increase your interview prospects.

4) Follow leading industry websites and social profiles of top industry leaders.

Establish a habit of regularly reading websites and blogs of successful people who are in the same industry. Share your ideas and take part of group conversation.  Pay attention to the most visited posts. Some topics never lose interest among the audience. Just put a personal angle to it and you have a different perspective to offer. You may also see what other people converse on tweeter or Google+, for example. Make sure you chose people who are topmost leaders in the area.

5) Search on Google using autocomplete.

Google can help you with suggestions on any word you start typing. Enter Google.com, type the word related to your ideas and by changing the letters while typing you will get a number of other words in connection to your keyword. For example if you type `content writer` and add the verb `know` you may possibly get a topic idea `content writers know SEO, HTML, CSS and WordPress.`

6) Keep track of flashes in your mind.

A casual walk in place far away from your work space can be the perfect environment for you to get a flash of inspiration. Do not let it slip away. It will be forgotten as soon as you engage yourself in the next activity. Write it down immediately, at least we all have our smartphones wherever we are and they can be handy for such situations.

This brief guide is worth trying as you can never be absolutely sure what way is the ideal one  to create as many content ideas as the human mind can generate.

How to get experience as a beginning freelance writer

As a beginning writer, one of the hardest things you face is getting your foot in the door. You want to start freelancing and working with various clients, but how do you get those clients to give you a chance?  How do you get those clients to trust you with their precious projects?  There are actually several ways in which you can begin to gain the trust of potential clients.  One of the most important things you can do is, implement a creative marketing plan, listen to your potential client’s needs, and use testimonials of former readers. Let’s examine each of these methods in some detail.

  1. Implement a creative marketing plan

A creative marketing plan will potential clients to have access to the services you provide. The more original you can make your marketing materials, the better!  Potential clients are more likely to remember an original flyer or business card than a standard email. Try to make your marketing materials stand out, ideally they would symbolize the quality of the product you can provide. For example, if you are a fiction writer, perhaps think about sending a postcard with a picture of one of your fiction characters to your potential clients.  These actions will help you stand out from the crowd and make it more likely that potential clients will contact you.

  1. Listen to your potential client’s needs

If clients do contact you, listening to their needs will make a big difference. Listening to your client’s needs is important for several reasons. For one, people in general enjoy being heard. If you provide a truly empathetic ear for your clients, they will feel like you are more invested in their projects and their overall success. The more they feel like you care, the more likely they will be to trust you with one of their projects. In addition, listening carefully to your client’s needs will allow you to gain a greater idea of what a particular project will entail. The more information you have about the nature of a specific project; the better job you can do with it. So do not be afraid to ask questions, clients generally like (and feel more secure) when freelancer writers ask them questions about how they would like their particular projects to be done.

  1. Use testimonials of former readers

If you just getting started as a freelance writer, you may not have any past clients that would be able to provide a written testimonial of your great work. But it is possible that you may be able to use a testimonial from a friend or former teacher. Although these people are not clients, they can still attest to the quality of work you can produce. Start with these people and grow your written testimonials over time. Potential clients are more likely to work with freelancers that have written testimonials that speak to the quality of their work.

Searching for sources of experience can be challenging when you are just entering the freelancer business.  However, you will find that there are several ways to gain experience if you use your creativity. Continue writing and ask others to read your work.  In addition, reach out to potential clients and let them know the services you offer. When you combine quality writing, a sound marketing plan, and empathetic listening you will find that more people are willing to give you a chance. Before you know it, you will be well on your way to a successful writing career.

Effective Lessons in Spanish for Busy Learners

Are you trying to learn Spanish, but find yourself pressed for time?  Whether you’re a full time student, managing a career or looking after children, time is of the essence when trying to learn any new skill.  There just isn’t time!  But, never fear.  When learning the Spanish language, you can make progress little by little through frequent, short, but effective lessons.  Here are a few to get you started:

Listen Spanish While You Work

You may not be able to listen to the radio while at your day job, but you can certainly spice up chores such as washing dishes by listening to some salsa music!  Find some music easily online to practice hearing Spanish and before you know it, if you repeat the same song enough times, you’ll be singing along too!  You can also try simple podcasts or listening to children’s stories being read.  Youtube has a wealth of Spanish content to peruse through.  Check out these children’s stories for something fun! So, what’s your excuse?  Pick a chore you can do while listening such as cooking, washing dishes, folding laundry or general cleaning and perk your ears up!

Tag it Up

Increase your vocabulary one word at a time with post-it notes.  Choose one word each day to learn and post it on your mirror or refrigerator.  Each time you see the word, say it out loud and use it in a sentence.  You’re sure to look at your refrigerator or mirror at least a few times each day.  If you’re a basic student, you can extend this activity to include your whole house! Label the chairs, tables, doors, windows, bookshelf all with their respective Spanish names.

Use Meal Time to Practice Spanish

Wrap your family, coworkers and friends into learning Spanish with you.  While enjoying your sandwich, name the ingredients in it in Spanish.  Say a sentence or two about the weather, news or how your day was.  You don’t have to spend the whole meal speaking in Spanish, but take advantage of the time you spend making small talk to practice a few sentences.

Shower Time Counts Too

Some people enjoy singing in the shower.  Others think great thoughts.  Take full advantage of your shower time by using it for a quick Spanish lesson.  Take one minute prior to your shower to review a new verb tense, vocabulary word, grammar point, sentence structure or similar.  Then, while in the shower, practice your pronunciation in a safe place and drill it!  Repeat, make new sentences and say your verb conjugations out loud!

Write it Down

Take advantage of normal tasks like writing to-do lists and shopping lists in Spanish.  You have to do it anyway, so put your brain to work, pull out your Spanish-English dictionary and write it down.  You’ll have the verbs for chores down in no time and you can get your food vocabulary up to snuff too!

Although it may seem difficult to make time to learn Spanish, incorporate a few of the above Spanish lessons into your routine and you’ll make progress in no time!

Are you making one of these 5 common mistakes in the Spanish language?

The joys of learning Spanish are countless, and so are the mistakes to be made.  As you’re getting confident with your Spanish language skills, look out for these common mistakes you might be making.  If you find that you do make these mistakes, never fear!  That’s what learning and perfecting foreign language skills is all about.  The more you know, the more you learn, the better you can learn to speak the Spanish language!

Here’s the list:

  1. Por y Para “Gracias por el café” and “Esta rosa es para ti” In English, “for” would be used in both cases, however Spanish complicates things with having two possibilities.  Many Spanish learners mix up these two and use them incorrectly.

It’s helpful to keep in mind that there are many meanings of “for”.  For example “I’m looking for the milk for you”.  In this sentence, the first “for” means “in order to find” and the second “for” means “on behalf of you.”  Unfortunately there are quite a number of rules to memorize in order to use “por” and “para” correctly.  Time, memorization, practice and examples are necessary to master this.  For a great list of examples of when to use “por” and “para”, check out this list.

  1. False Cognates These are words that sound the same, but don’t mean the same thing. A classic mistake is “embarazada” which means “pregnant” rather than “embarrassed.”  Other commonly confused words are: “assistir” (to attend, not help), “realizar” (to do something, not realize) and “soportar” (to put up with something, not support).
  1. Conjugation Troubles Preterit, imperfect, past, future, with all of those verb conjugations to keep track of not to mention irregulars – keeping conjugations straight can be tricky. The best way to avoid mixing up conjugations is to study, memorize, practice using them and repeat.  The more you expose yourself to natural, good old native Spanish, the more the rules will sink in as well.
  1. Ser vs. Estar Spanish learners often mix up “ser” and “estar”, the two verbs that are used for “to be”. For example, a Spanish learner may say “soy aburrido” which is essentially “I’m boring” when they mean to say “estoy aburrido” or “I’m bored”.  “Ser” is for permanent situations and “estar” is temporary.  Keep them straight.
  1. Adjective Placement Adjectives usually come after the noun in Spanish, where as in English, they usually come before. This small difference can take you from awkward to expert in your Spanish speaking level.  So, if you want to say you saw a red house, you should say “Vi una casa roja” rather than “Vi una roja casa.”

As you study Spanish, remember that making mistakes is part of the process.  By making mistakes, we learn how to say things correctly.  After all, who doesn’t remember some of their most awkward language mistakes?  It’s a journey to become fluent with many bumps along the way.  Pick one of the mistakes above to work on to make progress on your own personal language learning journey.

Visme Launches a Contest, Cash Prize of $2,000

Looking to make money online? Today I have been informed about an opportunity free of scams, which always is a great new. Visme, the infographic tool has launched a contest to show that everyone can create very nice infographics with them, without needing to be a graphic designer. The best new is that you can enter the contest for free and you may win $ 2000 cash price.

make money online

What you need to do is to publish your design and share on social media between Sept. 20th to October 5th, 2016.

Then the top 30 most-voted submissions will enter the final round in which a panel of five judges will choose the winners, following the criteria 40% originality, 40% content, 20% design.

Besides, all participants will receive complementary full access to Visme premium

Here you are the prizes:

  1. The most original visual story or resume will receive a cash prize of $2,000, one year of Visme Premium Complete ($192 value) along with a 1-year membership to Iconfinder’s Unlimited Plan ($290 value
  2. Second-place will be awarded a new GoPro Hero4, a membership to Visme Premium and a 1-year membership to Iconfinder Starter Plan.
  3. Third-place winner and the most-voted project will win a membership to Visme Premium and a 1-year membership to Iconfinder Starter Plan.

make money from home in Visme's contest

You can enter the Visme contest here.

The Untapped Spanish Language Target Audience – What You Need to Know

Although Spanish is one of the top 5 language spoken worldwide, on the web, Spanish’s presence is quite low.  English is the overwhelming language for online content, making up over 50% of websites.  Only about 5% of websites online have Spanish content according to Wikepedia.  Yet, Spanish is the second most spoken language worldwide, above English and just after Chinese.  So, this means that there is a great potential and largely untapped audience waiting to be reached: Spanish speakers.

If you’re looking to create content for this large and important audience, there are some things that you should know about creating content in Spanish:

Variations on Spanish

Although Spanish can be understood across the globe by Spanish speakers, there are some variations.  Mexican Spanish uses different slang and accents from Spanish from Spain.  This is true across the Spanish speaking world.  Each country has its own nuances and different uses of the language.  So when creating content, it’s important to consider the audience you’re hoping to reach.  Creating content using Spanish that’s as universal as possible is the best bet when creating content for this audience.

Technology

Spanish speakers come from a variety of countries, both wealthy and developing.  In any case, the internet is becoming more and more commonplace across the globe.  There’s a lot to be gained from reaching readers around the world, and Spanish speakers form a formidable group.  While considering audiences in areas where the internet is just emerging, it’s important to remember that users may not have access to high speed and unrestricted internet. Thus, when creating content and webpages, it’s best to shy away from videos and other factors that may cause the webpage to load slowly.

Regarding format, smartphones are more accessible in these areas than laptops and computers.  Thus, design should also be friendly for smaller gadgets rather than only larger screens.

Make it Useful

Since there is a relatively low amount of content in Spanish compared to the number of Spanish speakers out there, you can really make a difference and compete for the top spots on search engines.  That means there’s a lot of opportunity to reach a lot of readers.  If you create truly quality content in Spanish, with a bit of advertising and work to get exposure, it may quickly become popular.

If you’re convinced that this is the untapped audience you’d like to reach, then you’ll need to do some work to make sure your content is high quality and optimized to reach as many Spanish speakers as possible.  To do so, one of the best things you can do is hire a high-quality content or copywriter.  Be sure that your writer is able to write using universal Spanish so that readers from across the Spanish speaking world will be able to understand and relate to it.

Spanish is an excellent choice when looking to expand your readership or audience for your online website.  With the tips above, you’ll be sure to reach them, giving them high quality content they want to read.

Success as a Freelance Writer begins with Great Communication with Clients

It’s a day past the deadline, and no word from the freelance writer.  The client reaches out to the freelance writer, asking how the project is coming long – and still no answer.  Finally, the freelance writer responds, 3 days after the deadline with the work due.

This is an all too common scenario in the freelance writing world.  Because so many people freelance on the side, keeping up with a day job along with freelancing, sometimes deadlines just slip past them.  But, in order to build a fantastic reputation, this sort of behavior is unacceptable.  What’s unacceptable isn’t even missing the deadline – what’s unacceptable is the lack of communication.

Communication is the key to success as a freelance writer, and here’s why:

It Builds Trust

In a world where most freelance writers have never met their clients before, building trust can be tricky.  Thus, if communication is important in a normal face-to-face job, it’s much more important for a job managed online.  Communication is the only way to build trust, especially online.  So what does this mean? If your project is to be carried out over a long period of time, send updates occasionally to keep your client in the loop.  As a general rule, too much communication is better than too little, so when in doubt – communicate!  Ask questions, give updates and make suggestions.  And always always always respond to clients promptly.  About 24 hours is the acceptable window for email communication.  After that point, you might make your client nervous and think that you’re going to flake out on them.

It Shows Responsibility

By maintaining excellent communication, you show responsibility.  It’s much more responsible to inform a client you’re going to miss a deadline than to be silent.  Most clients can be flexible and are willing to make adjustments to deadlines – you just have to ask!  Not asking shows you don’t care.  Communication in the form of questions and advice for your project also shows responsibility.  By reaching out to the client, you show that you are taking the project seriously and are giving it your best efforts.

On the flip side, accepting communication is also important.  A responsible writer can receive constructive criticism and communicate that back to the client.  Of course part of that is also incorporating the feedback into your next project.  But, the first step is to thank the client for the feedback, communicating that you’re open to growth and working with them to improve your work.

It Keeps Clients Happy

Clients need to know how your work is going, whether or not you’re going to make the deadline, if you have questions and if you’re available for more work.  Your efficient and helpful communication helps them to be efficient in their work too.  Imagine you hired a freelance writer.  How would you feel if your writer didn’t follow instructions you sent because he didn’t understand them? Or if deadlines were consistently missed with no notice?  A happy client knows exactly what to expect from his freelance writer because trust has been built and the freelancer shows responsibility.  This is all accomplished through communication.